If you are an Independent Software Vendor (ISV) or plan to release your first piece of software, this is definitely a book for you.

A usefully short guide to software pricing. How do you price your software? Is it art, science or magic? This usefully short book will help you get the theory, practical advice and case studies you need to stop you reaching for the dice.

You can download the book for free here :
http://www.neildavidson.com/dontjustrollthedice.html

Very good read. I certainly recommend it.